This analysis focuses on a new migrant group in Quebec and Montreal, the North-African migrants. It analyses the issue of ethnic visibility for such a new social group, which is often defined by its “muslimness.” This study focuses on the meaning of “maghrebinity” in Quebec and Montreal’s context, particularly where ethnicity markers were used to make this “maghrebi” attachment visible, such as Little-Maghreb. This “neighbourhood” recognized by stakeholders as a visible urban area dedicated to North-African migrants is a laboratory, to understand how ethnic diversity is managed in times of islamophobia.